Oakley has opened its newest immersive retail store in a major skiing and snowboarding hub.

The eyewear and goggle brand’s newest store is located in Denver’s River North Arts District (RiNo), and offers visitors an “immersive, 360 omnichannel experience” in a high-tech “bunker style” space with access to one of Oakley’s largest selections of apparel and accessories. The brand says the new location signals a “new era,” where technology and thoughtful design come together to redefine the consumer journey.

“Through innovation-led expansion, we’re reimagining the retail experience and how we show up for consumers,” said Luigi Ocone, senior VP & GM at Oakley. “It’s about moving beyond product to create meaningful experiences that leave our visitors feeling inspired, connected, and part of so

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