ESPN BET is kicking off football season with the debut of a new brand campaign and platform – The Sportsbook for Sports Fans . The campaign highlights key product enhancements and deep integrations across ESPN’s media ecosystem that make betting with ESPN BET a seamless component of sports fandom.

ESPN BET is built to offer unique features and direct integrations into the ESPN content fans are already consuming. From the stats obsessed and those tracking their bets while locked in on the game, to the fantasy player looking to double down on their roster, ESPN BET is the the Sportsbook for Sports Fans.

Key features highlighted in the campaign spots include:

Bet tracking on ESPN DTC , allowing users to view live markets and follow their bets on screen while watching games on ES

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