Direct-to-consumer dog brand Bark migrates to new subscription platform

Bark Inc. is unifying its subscription business onto a single, scalable technology stack.

The global omnichannel dog brand has migrated its subscriber base, representing 13 million direct-to-consumer orders in fiscal year 2025, to the Ordergroove enterprise subscription platform. Bark is also deploying Shopify as its e-commerce engine.

As a result, Bark’s subscription customer experience and recurring revenue are now unified on a single platform. The brand hopes to reduce cost and complexity while enabling new, innovative subscriber experiences across its BarkBox, Super Chewer and Bark Bright offerings.

Previously, Bark managed two separate subscription platforms, which required the company to dedicate significant engineering resources and increase technical debt while limiting its abil