A fixture of New Braunfels nightlife, Billy's Ice , is singing its swan song after 16 years. The owners have sold the property at 1193 Loop 337 Ramp and are projecting that the Hill Country convenience store-turned-music venue will shutter by October 1.
In a bittersweet social media post , the owners said the property had been on the market for about a year, but they did not name the specific reasons for the sale.
"This is a post I knew would come at some point, but it doesn't make it any less emotional," wrote a Billy's rep. "A number of factors played into this decision, but at the end of the day, it's what had to happen. There will be a new business at the location, but Billy's will live on in our hearts and memories."
Bill Sisoian transformed the former drive-thru convenience st