AI Agents in B2B Marketing are moving from buzzword to boardroom priority. Just a year ago, most conversations centered on generative tools like ChatGPT—useful for research and content creation, but fundamentally reactive. Today the discussion is shifting to autonomous, goal-driven systems that can initiate tasks, execute workflows, and improve through feedback loops—delivering measurable impact across the funnel.

On this episode of MITechTV, host Mike Brennan and co-host Matt Roush dig into what these agents actually are, how they differ from chat-based tools, and where they’re already creating value in real organizations. The conversation moves beyond hype to practical adoption—showing how multi-step workflows and connected data can turn AI from a novelty into reliable marketing inf

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