Artist merch has been coveted as a status symbol for decades and it’s become common for musicians to open pop-up merch shops or booths in cities they’re playing.

They were all around me. During Morning Glory . During Live Forever . During Wonderwall , when they were on the receiving end of thousands of emotional side hugs and back slaps. Oasis shirts were everywhere at the band’s Monday show at Toronto’s Rogers Stadium : fresh tour shirts, vintage shirts, wildly coveted Adidas-Oasis collaborative jerseys.

I was wearing an Oasis shirt, too. I’d waited 2½ hours in line last Friday to buy it.

This was very uncharacteristic of me. My millennial mind has been conditioned, since I first started going to concerts two decades ago, to keep a lid on such forthright earnestness – to never

See Full Page