Cracker Barrel is dropping its new logo and returning to the "Old Timer" design after criticism from some customers, including MAGA figures who decried the switch as a "woke" gesture.

Why it matters: The Lebanon, Tennessee-based chain's announcement came hours after President Trump weighed in on the corporate culture-war clash and called on Cracker Barrel to "go back to the old logo, admit a mistake based on customer response."

Driving the news: "We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have," the company said in an online statement. • "Our new logo is going away and our 'Old Timer' will remain."

Zoom out: Shares in the restaurant chain initially fell after the logo change backlash began. • The stock rose 7% after-hours

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