When Taylor Swift announced her next album during an appearance on a podcast co-hosted by her boyfriend and his brother, casual fan Blake Law had a “hunch” that the pop star might have some other big news on the horizon.

Law isn’t an obsessive Swiftie. The 23-year-old Atlanta resident spends his days making wagers on Kalshi, an online prediction market where people buy and trade stakes in certain future outcomes — similar to stocks or bonds. Bets can be placed on elections, sports, hurricanes and cultural events such as a music megastar’s change in relationship status. Advertisement

This month he made a modest bet that Swift and Kansas City Chiefs tight end Travis Kelce would get engaged by the end of year. On Tuesday, he made about $1,000 off that wager.

Leading up to the 2024 U.S. el

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