Organizers of a rock music festival are urging fans to purchase tickets sooner rather than later to avoid the event being canceled.

Furnace Fest, an annual rock music festival held in Birmingham, Alabama, is currently offering tickets at early bird prices. The event’s organizers announced in an Instagram post last week that the ticket prices were lowered in an effort ot get sales up to where they need to be.

“Furnance Fest. Fam, we’re going to shoot you straight,” the organizers explained. “Ticket sales aren’t where they need to be. We could make excuses, but we’d rather take action and do everything we can to fill Sloss with people, not reasons why it didn’t work.”

The organizers then wrote, “To keep this thing alive, we’ve rolled prices back to early bird rates. We know not everyone w

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