Bumble is fighting to win back fatigued daters by turning to a marketing message already adopted by its peers: true love is real, and you can find it on a dating app.

The beleaguered dating app, seeking a turnaround amid job cuts and declining revenue, has released a global campaign that spotlights real couples who met on Bumble. As evidence mounts that Gen Z is souring on dating apps, “For the Love of Love,” executed by Bumble’s in-house creative studio, Special US, and Arena Media, makes the case for Bumble’s ability to facilitate real, meaningful relationships.

The company has also refreshed its app, with new features including photo verification, personalized recommendations, and a dating advice hub featuring more than 40 pieces of content from relationship experts like Jillian Ture

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