In this article

AEO

Follow your favorite stocks CREATE FREE ACCOUNT

Shares of American Eagle rose Wednesday morning after the apparel company announced a collaboration with football star Travis Kelce, just a day after he and singer Taylor Swift said they were engaged.

The stock was up roughly 5% in early trading.

Kelce's sportswear brand, Tru Kolors, is launching a limited-edition collaboration with American Eagle, pairing the jeans brand with Kelce's picks, including vintage-inspired T-shirts and "reimagined" varsity jackets. The collaboration was more than a year in the making, Kelce said, but the announcement came just a day after his proposal caused a global internet stir among fans.

"It was an awesome opportunity to team up with an established brand where both si

See Full Page