Known for her rapid-fire bilingual flow and sharp wit, Snow tha Product takes the mainstage Saturday night at Plaza de César Chávez for Silicon Valley Pride’s 50th anniversary celebration.

The choice to make the queer Mexican-American rapper the headlining act Saturday was an easy one, Nicole Denson says: “Everything that Snow stands for, her music, her life, really speaks to our mission of Silicon Valley Pride.”

This year’s theme for Pride is “Unstoppable”—a word Snow says couldn’t fit more perfectly.

“For a long time I think I held myself back because I thought I needed validation, needed accolades, needed a manager, or a label. Now I am in a place where I know I don’t need this kind of support. I’m showing up and I’m coming as my full, true self. I know my ‘why’ and for who I do it f

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