As AI technology continues to grow in capability and popularity, the online search landscape and search optimization are rapidly changing. AI search engines, including Perplexity, Google's AI mode, ChatGPT Search, Gemini, Arc Search and others, are competing for their share of searches and are quickly catching up to traditional search engines.

In fact, one study projected that AI search engines may have more users than traditional search engines by 2028. These constantly changing search dynamics have many businesses wondering whether their current SEO strategy is sufficient or whether they need to adapt to stay relevant. While many SEO strategies can help businesses rank in both traditional and AI search engines, there are some key techniques businesses can implement to ensure that th

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