Cracker Barrel, the U.S. southern-style grill and gift shop at the centre of a logo-fuelled backlash, said it will revert to its original signage after fans of the restaurant put up a fight.

“We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain,” the company said in an Instagram post on Tuesday.

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Founded in 1969 in Lebanon, Tenn., Cracker Barrel became a beloved fixture of the American South, offering roadside comfort food to travellers in search of a hearty meal.

The original logo, featuring its signature old-timer figure lovingly known as Uncle Herschel, who sat perched on a chair with his

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