In Business of Home ’s series Shop Talk , we chat with owners of home furnishings stores across the country to hear about their hard-won lessons and challenges, big and small. This week, we spoke with interior designer and retailer Leah Bailey of Leah Bailey Interiors, which has shops in Savannah, Georgia , and Bluffton, South Carolina .

Though she’s been an interior designer since 2000, it wasn’t until July 2020 that Bailey opened a small storefront in Bluffton, which is in the Hilton Head Island area. She maintained her base in her hometown of Savannah, where she launched a shop two years ago. In our chat, she was happy to dive into the nitty-gritty, including the benefits of adding apparel and investing in Google ads, how she pays her staff, why she divided up her social media

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