Shares of American Eagle rose Wednesday after football star Travis Kelce announced a partnership with the apparel brand, just one day after news of his proposal and engagement to singer Taylor Swift went viral on the internet.

Kelce, an NFL player and tight end for the Kansas City Chiefs, has been dating Swift for the past two years—and is often photographed next to the pop star in bold, colorful outfits.

American Eagle Outfitters, Inc. stock (AEO) was up over 8% in midday trading on Wednesday.

The collaboration is a limited-edition partnership between Kelce’s Tru Kolors sportswear and lifestyle brand. More than a year in the making, AE x Tru Kolors by Travis Kelce pairs the popular clothing brand with one of the most recognizable faces in football and entertainment. The collaboration i

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