JD Sports chief executive officer Régis Schultz touted “improved performance” in the retailer’s North American business despite reporting a dip in sales in the region in the second quarter.
In the U.K.-based company’s second quarter trading statement on Wednesday, the CEO noted that North America’s improvement was largely due to a deferral of several new footwear product launches from the first quarter, along with stronger sales trends in apparel and its online business.
In both Europe and the U.K., Schultz added that the regions saw “good underlying performance” in apparel and from newer footwear lines especially performance-based and value-oriented shoes.
“We are making strong progress in developing our omnichannel customer proposition, store footprint and supply chain, and w