Cracker Barrel's attempt to rebrand its corporate logo spurred a viral backlash, prompting the company to backtrack. It occurred as the company's leaders were attempting to address the restaurant chain's weakening financial performance.

The company's stock surged in the years prior to the pandemic, reaching an all-time high of $185 a share in November 2018. While Cracker Barrel's stock briefly rebounded to near those levels in the spring of 2021, it has seen a significant decline in the years since the pandemic and is trading around $62 a share as of Wednesday despite rising over 8% on the day.

Cracker Barrel CEO Julie Felss Masino launched a transformation project a year ago aimed at boosting sales and energizing its customer base as the brand faced stagnation. The attempted logo rebr

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