The global economy may be trying to get Out Of The Woods , but a celebrity wedding might just be what it needs to Shake It Off after pop star Taylor Swift announced her engagement to two-time Super Bowl champion Travis Kelce .

The news is spurring hope that it could bring a much-needed boost to retail sales and consumer spending.

Swift’s impact on local economies and retail has long been the subject of study, with one estimate claiming that the singer-songwriter’s 2023 U.S. tour may have generated US$4.6 billion in total consumer spending, larger than the GDP of 35 countries.

A report dubbed Swiftonomics: Eras Tour Impact on Colorado found that Swift’s two shows in July led to a US$140-million boost to the state’s GDP for the year.

Canada, too, was left feeling the Lavende

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