It's a pop-culture collaboration that has been over three decades in the making.

West Coast rap legend Ice Cube is celebrating his first tour in over a decade by partnering with Goodyear. This comes as the brand's blimp is celebrating its 100th anniversary.

In 1993, Ice Cube, whose real name is O'Shea Jackson, released the song "It Was a Good Day." One of the famous lyrics from the song is when Cube said he "even saw the lights of the Goodyear Blimp and it read 'Ice Cube's a pimp.'"

Thirty-two years later, that manifestation came to fruition. On Aug. 24, the partnership was announced with the blimp displaying that message. It happened in Orlando, Florida, at the BIG3 Championship, the three-on-three basketball league founded by the "Boyz n the Hood" actor.

"From the beginning, I always

See Full Page