Cracker Barrel has quietly removed the Pride page from its website after facing consumer backlash over its rebranding efforts.

The website link for Cracker Barrel’s Pride page, which used to boast that the company was "bringing the porch to Pride," now redirects to its " Culture and Belonging" page.

"At Cracker Barrel, welcoming people has always been at the heart of who we are. When we take care of one another, we are able to take even better care of the people who walk through our doors," the page says.

The company has been under intense scrutiny by conservative activists , including Robby Starbuck and Chris Rufo, over its past support of LGBT causes.

Cracker Barrel previously sponsored the Nashville Pride Parade in 2024 and unveiled a line of rainbow-colored rocking chairs for Pr

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