When Taylor Swift announced her engagement to Travis Kelce this week, fans got more than just a ring reveal. Within 24 hours, the Kansas City Chiefs star unveilled a new collaboration with American Eagle, complete with the camo fits andearthy tones that define Kelce’s personal style.

The collaboration notably features a diverse lineup of young athletes and creators modeling the pieces; a notable shift away from the Sydney Sweeney “good jeans” controversy that has dominated American Eagle discourse of late, Reid Litman, a Gen-Z marketing expert, told Fortune.

The timing has led to widespread speculation on social media platforms like Reddit and Tiktok : did the pair swift-ly move into brand engineering their engagement?

Litman thinks yes.

“To announce a brand partnership in the s

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