When Target announced its current chief executive officer was stepping down, organizers of a months-long consumer boycott took it as a hopeful sign and stressed that their actions will continue as long as promises go unfulfilled. Participants gathered last week to proclaim their boycott against the retailer's decision to drop diversity, equity and inclusion initiatives contributed to declines in foot traffic and revenue in nearly 2,000 stores. Retail analysts caution it's difficult to gauge the boycott's exact impact. Target had already been facing an ongoing sales slump for the last few years. But social justice advocates say this shows boycotting is a key tactic not to be taken for granted.
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