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We went looking and found more than a million boats are registered in the state, according to the Florida Fish and Wildlife Conservation Commission.

WATCH BELOW: 'When a boat pops up, they know someone in their system is looking for it,' Brian John tells WPTV How Off The Hook Yacht Sales plans to use AI to change the way people buy boats

Boating is big business, and a big purchase. While you can buy a car now with the click of a mouse, would you do the same thing for a boat?

I spoke with one entrepreneur hoping to make a big splash in the area.

Brian John showed me a 53-foot center console Suenos he has for sale. John is the CEO of Off The Hook Yacht Sales, the largest wholesaler of boats in America. The company is planning to open a new headquarters in Jupiter before the end o

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