Old Town will be using an artificial intelligence program later this year to track people in the city and how they’re spending time in the area.

The AI program, Placer.ai, uses data collected from smartphones of people in a specific area, including where they were before and went after they entered the area, how long they spent there and personal information like annual income. The identity of the person being tracked is not disclosed and none of the information is accessible in real time, according to Placer.ai ’s website.

E.J. Roach, director of economic and community development in Old Town, said the data will be used to create more personalized marketing in communities and will give the city more information about what people are interested in downtown.

“It’s another tool in our t

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