Gen Z are six times more likely to be investing now than in 2015, JPMorgan study finds

JPMorgan research shows Gen Z—particularly men—have driven a surge in retail investing since the pandemic, with participation among 25-year-olds jumping from 6% in 2015 to 37% in 2024. While gaps by gender and income persist, the bank said financial education will be crucial as more first-time investors face the realities of taxes, volatility, and losses.

Over the past decade retail investors have become a force to be reckoned with, proving they have the strength in numbers to outplay Wall Street professionals if the mood takes them.

And between 2015 and 2025 a new demographic has emerged to drive the cohort into its next era: Gen Z and, more specifically, men .

According to a study released by JPMorgan Chase this week, the number of 25-year-olds using savings accounts in 2015 wa