The pharma industry is embracing rapid advancements in AI and digital transformation. getty

Life-sciences digital engagement platform Ostro is launching an AI powered tool for healthcare providers to directly interact with pharmaceutical companies. The tool, named Airmark , will allow clinicians to respond directly to pharmaceutical emails and threads to engage in deeper conversations about products and medications.

Currently, the workflow as it exists today is much more cumbersome; pharmaceutical digital engagement often entails informational or product emails sent to clinicians without much room for conversation or deeper engagement. If a healthcare provider has a question, they have to reach out to the company or representative for a follow-up.

With Airmark, providers can respond

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