(Reuters) -Jack Daniel’s maker Brown-Forman beat Wall Street estimates for first-quarter sales on Thursday, on the back of steady demand for its ready-to-drink beverages and spirits.

Shares of the company rose about 4% in premarket trading, having also reiterated its annual forecast.

The popularity of the company’s premium-priced whiskey brands, Jack Daniel’s, Old Forester and Woodford Reserve, among people with more expendable income, especially in emerging markets, helped the company offset soft demand for its spirits in the U.S. market.

However, President Donald Trump’s plans to double tariffs on steel and aluminum imports to 50% could risk the margins of its canned ready-to-drink products, alongside challenges from Brown-Forman’s reliance on Mexico, which made up 7% of its 2024 sale

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