In the last six months, Lego revenue grew 12% and the company launched 314 new toy sets. NBC’s Joe Fryer reports for TODAY on why the timeless building blocks are seeing a resurgence in popularity.
What’s Behind the Huge Boom in Lego Sales?

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In the last six months, Lego revenue grew 12% and the company launched 314 new toy sets. NBC’s Joe Fryer reports for TODAY on why the timeless building blocks are seeing a resurgence in popularity.