Nothing, it seems, commands the attention of Rams fans more than the team’s uniforms.
And on Thursday, the Rams revealed a new one as part of the NFL’s Rivalries program.
The “near black” ensemble and helmet was designed by Nike and the Rams based on the ethos that “We work hard all night to earn the spotlight,” said Kathryn Kai-ling Frederick, the Rams’ chief marketing officer.
The NFL revealed the uniforms for the NFC West and AFC East. Other divisions will join the program in each of the next three years.
Teams will wear the uniforms for one game each season. The Rams will debut their uniforms during their Nov. 16 home game against the Seattle Seahawks.
The jersey features a Sol, or yellow, horn on the shoulder, and white numbers that include small perforations that represent t