The hardship of a cancer diagnosis is something Cindy Trice knows firsthand. She was diagnosed in 2009 with advanced cervical cancer, and had to undergo treatment during extended stays at the hospital. In lieu of the hospital gown, she was given a pair of comfortable pajamas, which became a source of comfort for her. “She felt like herself,” explains her best friend Elizabeth Searcy. “But it lacked medical functionality for the nurses to be able to access certain points, like IVs.”

So, Trice and Searcy, along with Anna Shuford and Parmalee Miller, formed a partnership to launch KickIt , a cancer apparel line, in 2020. (Two of the founders are based in Atlanta; two are based in Florida.) The women are determined to help cancer patients have dignity and comfort during their time fighting

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