The announcement of Travis Kelce’s engagement with Taylor Swift has created a wave of excitement from which he and the league are currently benefiting.

It has had a measurable impact on sports merchandising, with fans rushing to buy the NFL star’s jerseys.

Per TMZ Sports, Fanatics said that sales of the Kansas City Chiefs star’s No. 87 jersey saw a 200 percent spike from Monday to Tuesday following the news of his engagement to Taylor Swift.

Fanatics would further note that it was the highest-single day sales for Kelce jerseys since the day of Super Bowl 59.

Kelce and Swift, who began dating in the summer of 2023 amid her showing up to a Chiefs-Bears game, announced their engagement on Tuesday with a series of pictures posted on Instagram.

His jersey sales should come as no surprise,

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