You may have heard of social media “challenges” that lead impressionable kids into eating Tide Pods or crashing through vinyl fences, like the Kool-Aid man.
But an automobile sales company in Burley has a new challenge for high school students — get off social media until senior year and you can earn $1,000 in the “Digital Detox Challenge.”
The Goode Motor Auto Group, through its nonprofit Goode Motor Education Foundation, is offering the challenge to freshmen at Burley High School.
The challenge began with last year’s freshman class. Jacob Wilson, marketing director for the auto group, said about 30 students signed up last year.
To qualify, students have to give up their smartphone in exchange for an old-school flip phone or a teen-friendly smartphone that can only use parent-approv