MILAN — Exclusivity and “sound and gracious growth” remain key to Brunello Cucinelli ’s narrative.

During an interview with WWD to comment on his namesake company’s gains in sales and profits in the first half of 2025, Cucinelli reiterated that he was speaking in the context of a brand that is firmly positioned at the exclusive level. “Too often has desirability replaced exclusivity. An iPhone may be highly desirable but it is not exclusive,” he explained.

Cucinelli has repeatedly said over the years that there are no shortcuts to achieving the highest quality possible, emphasizing the importance of Italian craftsmanship and aiming to support the pipeline, necessary to reach this level of exclusivity. Aligned with this concept, Cucinelli believes his company’s profitability is not mi

See Full Page