By Dawn Chmielewski

LOS ANGELES (Reuters) -Comcast-owned NBCUniversal, and Amazon have reached a deal to bring the ad-free version of Peacock to Prime Video Channels, the first time the streaming service has been offered as part of the online retailer’s package of digital channels.

The Prime Video Channels deal is one element of a broader distribution agreement that will give consumers continued access to the Peacock app on Amazon’s Fire TV streaming video platform, the renewed ability to buy or rent Universal Pictures movies through Prime Video, or watch Prime Video on Comcast’s Xfinity X1 devices.

Comcast President Mike Cavanagh hailed the Amazon agreement as “expanding exposure” to NBCUniversal’s content.

Amazon has positioned Prime Video as a one-stop entertainment destination, wh

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