• YouTube’s “hype” feature is now live in 39 countries, including the US. • Videos will now have a dedicated hype button that sits under the media player. • Users can filter their Home feed with the new hyped category.

There are countless creators on YouTube, which can make it difficult for smaller channels to get the kind of attention their videos deserve. Especially when you factor in the giant multi-million subscriber channels that tend to crowd out everyone else. If you have ever felt like helping a smaller channel cut through the noise, YouTube rolled out a solution last year called “hype,” but it was initially only available in a handful of countries. Now that feature is finally expanding to more markets, including the US.

YouTube has announced the global expansion of hype. Its

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