Gavin Newsom, the Democratic governor of California, has spent recent weeks mimicking Donald Trump’s style online. Newsom’s team is filling his social media channels with all-caps screeds and vainglorious pronouncements that sound like the president, even rolling out merchandise like red hats that say “Newsom Was Right About Everything.”

The strategy has been polarizing, to say the least, with some people embracing Newsom’s approach as a fun attack on Trump, while others say it’s an unnecessary distraction that accomplishes nothing while confusing low-information voters who don’t understand he’s satirizing the president.

But Newsom’s latest idea might be his most confusing yet. The governor says he’s going to launch a memecoin to compete with Trump’s cryptocurrency $TRUMP. Newsom announc

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