You can expect a rainbow-hued burst of music, fun and, yes, pride in downtown San Jose as Silicon Valley Pride turns up the volume for its 50th anniversary festival and parade this weekend.

Latin Grammy-nominated rapper Snow Tha Product — a San Jose native — will headline the festival Saturday at Plaza de Cesar Chavez, which runs from 6 to 11 p.m. and continues Sunday from noon to 6 p.m. You can also expect a huge crowd to come out for Sunday’s parade, which will start at Market and Julian streets at 10:30 a.m. and proceed in spectacular fashion along Market Street to Plaza de Cesar Chavez.

In addition to all the community organizations, corporations and elected officials taking part, the parade also will include a VTA bus decorated with a special Silicon Valley Pride wrap designed by ar

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