How automation is transforming the way sales teams operate

Automation implementation in sales is severely lacking. Sales automation is transforming how modern sales teams operate — and if you're not using it yet, you're leaving money on the table. This survey found that out of the hundreds of business leaders surveyed, only 26% are automating a process in sales and marketing. This powerful technology handles the repetitive tasks that eat up your day, freeing your team to focus on what really matters: building relationships and closing deals .

In this guide, Apollo.io breaks down everything you need to know about sales automation. You'll discover what it is, how it differs from a CRM, the concrete benefits it delivers, and exactly what you can automate in your sales process, plus ho

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