RALEIGH — Visitor spending increased for 71 of North Carolina’s 100 counties in 2024, contributing to a statewide record total of $36.7 billion in visitor spending, according to county-level data released today by the N.C. Department of Commerce. The preliminary findings from an annual study commissioned by Visit NC, a unit of the Economic Development Partnership of North Carolina reflect the economic impact of tourism on local economies across the state.

“This news underscores what we all know: North Carolina is not only a fantastic place to live, but it’s a special place to visit,” said Gov. Josh Stein. “Whether you are visiting our coast, touring the Piedmont, or returning to support western North Carolina’s comeback, there’s an incredible trip waiting for every visitor. I am excited t

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