In the summer of 2020, the world’s loudest tennis arena fell silent. Arthur Ashe Stadium, usually vibrating with 23,771 fans, was reduced to empty seats and echoes of bouncing balls. Ticket sales collapsed, prize money shrank, and the US Open , a tournament that had long been the financial heartbeat of American tennis, teetered on the edge.

Fast forward just five years, and that same arena is unrecognizable, not just filled, but overflowing. More than a million fans poured into Flushing Meadows in 2024, sipping 556,782 Honey Deuce cocktails, packing luxury suites that go for more than a Manhattan penthouse, and fueling record-breaking revenues. The result?

The US Open didn’t just return, it reinvented itself as tennis’s financial juggernaut, pulling in $560 million in revenue and nearl

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