Activision Blizzard and Microsoft’s Call of Duty franchise could take its blockbuster success to the big screen.

According to Puck’s Matt Belloni , Paramount is currently negotiating for film rights to the long-running shooter series. Getting this IP is said to be a “tough priority” for new Paramount head David Ellison, since it’d be another major gaming property in the studio’s portfolio after Sonic the Hedgehog . There’s a new Call of Duty game annually—Treyarch and Raven’s Black Ops 7 lands in November—and typically among the bestselling titles of each year.

Way back in 2015, Activision Blizzard opened a movie studio to kickstart a Call of Duty cinematic universe , starting with a film that never materialized. The publisher hasn’t tried making a movie since then,

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