At the Champions League draw in Monaco this week, UEFA hosted European soccer officials and marketing executives from the United States with a radical plan on their minds.
A Spanish proposal for Barcelona and Villarreal to play an official La Liga game in Miami on Dec. 20 is moving toward a decision by UEFA leaders when they meet in two weeks’ time.
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Breaking the seal on finally letting European clubs play domestic league games abroad is seen by fans as a betrayal of tradition and risks a backlash of the kind that stopped the divisive and club-driven Super League project in 2021.
It also is a lucrative opportunity for clubs and leagues to build their brands and fan bases globally like the NFL, NBA, NHL and MLB