To play is human. It’s how toddlers experience and learn about the world they just entered. It’s also how we as adults rewire our brains and learn new things most effectively. In a world in which consumers are flooded with choices, companies are fighting ferociously to capture and maintain the consumers’ attention. The business leaders who are successfully steering their organizations in this digital-first world are using a secret weapon that taps into our most human desire to play: video games.

Eighty four percent of all internet users regularly play video games. That comes out to 3.4 billion people globally that play video games almost daily—a number that is projected to reach 3.8 billion by 2027. Contrary to the still far too common stereotype around what constitutes a “gamer,” gaming

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