While the end of de minimis tariff exemptions for exports to the US are expected to hit Asian manufacturing countries hard, a new study of search traffic shows that UK businesses are worried too. The move will impact online fashion retailers, marketplace sellers and direct-to-consumer (DTC) brands.

The change to the rules on 29 August means low-value parcels (less than $800) are no longer exempt from fees when entering the American market, and new data shows UK searches for 'Trump Tariffs' rose 90% in late August as fashion brands raced to respond.

That’s according to new analysis by retail tech communications provider Flagship.

The changes were announced by the US administration just over a month ago, leaving exporters with little time to prepare. They mean retailers now face recipro

See Full Page