Summary • Maison Margiela launched "Line 2," a new line for artistic and cultural projects • The first project is an installation at Frieze Seoul, a collaboration with a visual and a sound artist • The move signals the brand's shift toward community and cultural engagement over traditional products

Update:

Maison Margiela has launched a new initiative, Maison Margiela Line 2, to foster creative and cultural collaborations. The number 2 was chosen to reflect the line’s premise of dual collaboration and the notion of splicing two minds to create a new output. The project, which uses the number two to symbolize its dual-minded approach, is designed to bring together different artists to create "intangible products" like art installations and cultural events. The first project is an im

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