Sweaty Betty is headquartered in London.

Fashion brand Sweaty Betty cut almost 100 jobs as it returned to profit for the first time since 2021.

The London-headquartered business cut its workforce from 990 to 903 employees as it recovered from a pre-tax loss of £13.4m to a profit of £1.5m in 2024.

New accounts filed with Companies House have also revealed that the brand’s turnover declined over the same period from £144.2m to £140.4m.

Sweaty Betty was founded by Tamara and Simon Hill-Norton and acquired by American apparel manufacturer Wolverine Worldwide in August 2021.

Wolverine Worldwide’s brands also include the likes of Hush Puppies, Chaco and Merrell.

Sweaty Betty hails ‘strong recovery’

A statement signed off by the board said: “Following the 2023 reorganisation which trans

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