Fireweed in bloom in an old wildfire burn near Wildwood, Alta. Some travellers have cancelled trips because they didn’t want wildfire smoke to ruin their experience.

Fewer tourists are coming to Jasper, Alta., than usual this year, but it’s not for a lack of people eager to visit the picturesque Rocky Mountain town.

Numbers are about as good as they can be, considering about one-fifth of the town’s overnight accommodations burned when a ferocious wildfire swept through last summer, said Tourism Jasper CEO Tyler Riopel.

“There’s about as many people visiting Jasper this summer as we have overnight accommodations for, so I say it’s a win,” he said.

“We’re seeing between a 16- and 20-per-cent actual visitor number reduction overall, and that is 100 per cent directly attributed to the loss

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