As Spain ’s film and TV map moves ever more towards decentralisation, Andalusia , long admired by movie makers such as Ridley Scott and David Lean, is experiencing a creative renaissance.Meanwhile, key Spanish players are looking to move ever closer to audiences outside Spain’s two big metropoli of Madrid and Barcelona.

Cádiz’s South Series International Festival is looking to help drive a local build: promoting the best of productions made in Andalusia and upcoming talents and showcasing its facilities for international and national shoots.

South aims to cultivate vibrant, locally rooted content, “demonstrating its intention to help Andalusian projects gain greater relevance,” in festival’s director Carles Montiel words.

Montiel’s remarks frame a twofold ambition: to boost national

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