The digital tokens backing the Trump family’s cryptocurrency venture, World Liberty Financial, fell in value on Monday in their first day of trading.

The World Liberty tokens, known as $WLFI, were sold to investors after the Trump family and its business partners last year launched the venture, a decentralized finance platform that has also issued a stablecoin.

Investors in the tokens voted in July to make them tradable, paving the way for their sale and purchase – and potentially boosting the value of the president’s holdings of them.

Early investors can sell up to 20% of their holdings, World Liberty has said.

The tokens initially traded above $0.30 in their Monday debut but later fell in price. They were down about 12% at $0.246 as of 1840 GMT, according to CoinGecko data.

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